The Brick Directory Blog. Articles mentioning 'bricks' - brick making, Articles and Words taken from news agencies and newspapers, magazines and books about brick and other building materials including reference ('how to') and sometimes amusing 'brick related' stories. The blog is linked with www.brickdirectory.co.uk helping you get in contact with every brick, paver, tile and stone manufacturer in the UK and Ireland.
Wednesday, 21 April 2010
Court: Lego Can't Trademark Bricks' Shape
Posted Nov 12, 08 5:14 PM CST
(Newser) – A European Union court ruled today that Lego can’t trademark the shape of its iconic toy building blocks, Bloomberg reports. The court supported a 2006 decision by the EU trademark agency that said because the raised circles on Lego blocks serve a “utilitarian function,” they are ineligible for trademark. Lego plans to appeal to a higher court. Lego says the design of the bricks make them “highly distinctive” and aesthetic in nature, and therefore eligible for a trademark. A precedent-setting decision in 2002 held that Royal Philips Electronics was not infringing on Spectrum’s Remington trademark by producing an electric shaver with a triangle-shaped head similar to that of a Philips shaver.